4:45‒6:15pm Parallel Session 6 Session 6A | Room Ks48: Cultures of Sustainable Consumption 2 (Chair: Tally Katz-Gerro) Tobias Gumbert, Let’s be (more) materialistic! New consumer practices toward conscious materialism Mundo Yang, Sustainable cultures of self-creation (WITHDRAWN) Martina Schäfer, Viola Muser, Hadeer Hammad & Noha El-Bassiouny, Are we what we possess? Can conspicuous motives foster sustainable consumption in late industrialized countries?