Session 8F | Room K150: Special Session: Beyond the Consumer 2 (Organizers: Vivian Frick & Florence Ziesemer) Session Chair: Vivian Frick Hugo Hanbury, Stephanie Moser & Christoph Bader, Time is wealth: part-time work as a means to foster sustainable lifestyles? Vivian Frick & Tilman Santarius, Everything is just a click away: how digitalization changes consumer behavior & motivation Christoph Bader, Stephan Schmidt & Stephanie Moser, Sustainable grassroots innovations as intermediaries to foster sustainable lifestyles: an empirical test of a theoretical framework integrating behavioral change theories & theories about diffusion of social innovation
