Associate professor and researcher at the Department of Business Administration of the University of Brasilia-UnB, Brazil. She is an economist,
holds a M.Sc. in Business Economics, and a Ph.D. in Social Psychology, Work and Organisations. In 2017, she developed her postdoctoral project in marketing and sustainability at Aarhus University, Denmark, as a visiting researcher at MAPP Centre - Research on Value Creation in the Food Sector for Consumers, Industry and Society, Department of Management. She is head of the Conscient - Sustainable Consumption Research Group at UnB. Her research interests are mainly in sustainable consumption, food choices, consumer behavior and its cultural aspects.